Now the company will allow the social network to publish the cryptocurrency ads from the “pre-approved advertisers.” We remind you that the ban on the cryptocurrency ads was introduced by Facebook in January.
The company Facebook has decided to review its new advertising policy and has abandoned the ban on placing all the ads related to cryptocurrency on the social network. This was announced by Rob Leathern, the director of product management at the company's website.
”In January, we informed about the new policy for ads”,
– Leathern reminded, adding that then the representatives of Facebook clearly made it clear that this policy has touched upon a wide range of problematic situations, and the company is currently working to tackle fraudulent and misleading advertising practices more effectively.
By doing a certain amount of work, the soc-network employees have examined the company's previously approved policy and decided to allow the placement of cryptocurrency ads and the related content on the social networking starting with 26 June. But such statements, as the representative of the company emphasized, will only be published from the “previously approved advertisers.”
Leathern, however, stresses that the placement of ICO ads on the Facebook platform will still be banned. At the same time,the advertisers who want to publish the cryptocurrency ads on the Facebook platform, according to him, will initially have to submit a relevant application which will be examined by the social networking staff. The representative of the company pointed out that Facebook will continue to delete the misleading product ads.
The ban for the cryptocurrency and ICO ads was introduced by the social network in January. The representatives of Facebook explained that such a decision was made because many of the companies that post such ads are working dishonestly. Leathern emphasized that there is no place for misleading advertisements on the Facebook social network.